FLAVORS VS ONE MIX
Vino Slush Mix
Vino Slush Wine, Cocktail & Bourbon Slush Mixes!
Why One Neutral Wine Slush Mix
Beats a Shelf Full of Flavored Mixes
If you’re selling wine slushies at your winery, tasting room, or festival booth, you’ve probably seen competitors offering all kinds of slushie flavors: Peach Bellini, Margarita, Pina Colada, Strawberry Daiquiri, and the list goes on.
But here’s the truth: those flashy flavors can actually work against your brand — and your profits.
There’s a better way: use just one premium, neutral-based slushie mix that works with any wine you already produce.
Let’s break down why that approach is better — for your business, your customers, and your bottom line.
Your Wine, Your Flavor
When you use a neutral slush mix like Vino Slush Mix, the final slushie tastes exactly like your wine — not some artificial flavor.
Why does that matter?
- Authenticity sells. Real wine lovers want to taste the real characteristics of your wine — not cover it up with a flavored powder.
- No generic flavors. Your customers can’t get your unique wine flavor anywhere else. That slushie is now something only you offer.
- Flavored mixes hide your wine. With a Margarita or Peach Bellini mix, etc. nobody tastes your Chardonnay or Rosé underneath the artificial flavoring.
Competitors Can’t Copy You
When you use a neutral mix:
- Your slushie is based on your wine = your signature flavor
- No other winery can reproduce that same taste
- You lock in a unique product that differentiates you at festivals, markets, and in your tasting room
Do you sell Peach Bellini powdered mix slushies? So can the winery in the next tent. And the one down the road. And the grocery store. You’re all offering the same thing, fighting over the same crowd.
Flavored Mixes Invite More Competition
We have been in business since 2010 and sold to over 450 wineries and countless
stores, boutiques, and shops. So, here is what we have learned from our winery customers.
Here’s the problem with popular flavored mixes:
– The more flavors you carry, the more capital it takes to stock them. It can hurt your cash flow.
– More flavors take up more valuable shelf space.
– More flavors take longer to inventory.
– When you carry a variety of flavors your customers will want a sample of every single one of them.
– Customers have no loyalty – if they’ve tried one Pina Colada slushie, they think they’ve tried them all.
– They dilute your brand – suddenly you’re not promoting your wines… you’re pushing generic bar flavors.
And most importantly – Anyone can sell them!
They’re available to everyone. Everyone can compete with you.
Over the years we have found that gross sales with slushies made with our Vino Slush sell just as much
as slushies made with various artificial flavors without all of the problems.
Using a neutral mix creates exclusivity. Customers come back to your winery for your taste.
Simplify Your Inventory & Operations
Selling multiple flavored slush mixes means:
- Stocking dozens of flavors straining your cash flow
- Higher upfront investment
- More complexity for staff
- Confusing your customers with too many choices
- Potential to get stuck with full cases of flavors that don’t sell and be out possibly hundreds of dollars
- Everyone else can compete with you
- No ability to create your exclusive signature slushies that only you can sell – with no competition
- Your customers will want to taste every flavor you sell
- Customers will be tasting artificial flavors instead of your wine
- Your gross sales won’t be any higher than if you were using a neutral mix with flavored syrups without all the hassles
Compare that with:
- One reliable neutral base
- Pairs perfectly with red, white, sweet, or dry wines
- Consistent performance every time
- Simple to explain. Easy to serve. No extra training needed.
- Ability to create signature drinks that only you can sell because it’s the taste of your wine – and no one else’s
- Using inexpensive flavored syrups instead of full cases of flavored mixes means you won’t get stuck with flavors that don’t sell and lose lots of money
- Creating your own exclusive signature slushie guarantees no competition
- You will soon become known for the flavors of your wine instead of the same old artificial flavors that everyone else sells
Focus Your Brand
on What You Do Best: Wine!
Using a neutral mix keeps your brand identity intact:
- The slushies reflect your winemaking talent
- You’re not competing with novelty drinks
- You’re showcasing your actual product — wine — in a fun, frozen way
Less Is More: Why One Mix Is Enough
Let’s recap the advantages of using one
neutral slush mix like Vino Slush:
- Tastes like your wine, not fake flavors
- No two wineries will have the same slush
- Customers can only get your taste from your wine
- Eliminates competition with the same old flavors
- Streamlined inventory and lower overhead
- Strong, clear branding centered on your wine
- Less expensive neutral mix means more profits
How Does Flavored Mixes or Just One Mix Affect
Your Sales of Take Home Pouches of Mix?
For every Take Home pouch your customers buy, they are also going to buy another bottle of your wine to make it with! So which version of a slush mix is your customer more likely to buy? A pre-flavored mix in which you can only make one flavor (and they can use it with anybody’s wine – not just yours) – or Vino Slush – the mix that was used to make the slushie they tasted at your tasting room. The one that only you can produce because it was the flavor of your wine they loved. Your wine is what they tasted, not some artificial flavor.
That means your winery , using your wine, is the only place they can get this flavor they loved. No one can compete with your flavors and slushies because they are made with your wine. You will have no competition and will sell more Take Home pouches. And therefore sell more wine.
Some people will buy the pre-flavored mix, but far more will buy the mix that works with everything. This has been proven time and time again by many of our customers since 2010.
Conclusion: Stand Out by Keeping It Simple
Every winery has the option to follow the crowd and sell “me-too” flavors. But you’re not in the wine slush business to blend in — you’re in it to stand out. By using one high-quality neutral mix, you create an experience that only you can offer — one that reinforces your brand, simplifies your operations, and brings customers back for more of your wine.
Vino Slush Mix makes that possible. No artificial flavors. No unnecessary complexity. Just your wine, frozen to perfection.
Ready to elevate your slushie game and stand out in a crowded market?